Looks like all that promotion paid off last week. The Other Guys did a stronger than anticipated $35.6 million in box office over the weekend.

Everything I read is saying this is a big win for Ferrell. It’s his second biggest opening ever, behind the $47 million 2006 opening for Telledega Nights.

And this is his first “hit” since Land of the Lost, so he needed a strong opening, according to people who measure those sort of things.